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Dan Cate

Founder & CEO

Dan is an experienced retail executive passionate about building successful teams, cultivating partnerships across the retail industry, and delivering growth for brands and retailers. 

Prior to founding SoldThrough, Dan served as Chief Merchandising Officer at Lord & Taylor, where he led the transformation and relaunch of the iconic retail banner as digital only, leading Merchandising, Planning, and Digital Operations. 

Previously, he spent 6 years at Century 21 Stores, an industry leading luxury off-price retailer, serving as Vice President / Divisional Merchandise Manager of Men’s, leading the team through a digital transformation, and leveraging close vendor relationships in both domestic and international markets to improve sales and profitability.


Dan began his career at Bloomingdale’s and Saks Fifth Avenue in various roles of increasing responsibility in Buying, Planning, and Digital Merchandising.

Mackenzie Oddis

Manager, Merchant Operations

Mackenzie brings a background in merchandising, e-commerce operations and account management to her role. Prior to joining SoldThrough, she led a Marketplace business, onboarding and managing over 100 sellers to drive growth. 

At SoldThrough, Mackenzie continues to leverage her expertise as the Manager of Merchant Operations, focusing on improving workflows, onboarding new clients, and building relationships.

In her free time, Mackenzie enjoys walking her dog, yoga classes, and spending time with friends and family.

For inquiries, reach out to Mackenzie at


Emily Shanker

Manager, Client Success

Emily brings a wealth of experience in retail and brand management from her previous role as a Senior Account Executive for multiple brands. In this role she worked closely with over 15 US retailers, specializing in menswear, womenswear, and children's merchandise.

Emily brings strong knowledge in sales, merchandising, data analysis, importing, and building long-lasting relationships to her role as Manager of Client Success at SoldThrough. She is committed to empowering brands for success in the US retail market.

Outside work, Emily enjoys Yoga, skiing, reading, and exploring new restaurants. If you would like to contact Emily you can reach her at

Oscar Cook

Manager, Planning & Operations

Oscar brings a background in demand planning, supply chain management, and operations to his current role. With his experience across various industries, he has consistently driven impactful initiatives to optimize processes and enhance profitability.

Prior to joining SoldThrough, Oscar held key positions at companies such as Dell Technologies, Cummins, and HP, where he spearheaded projects to improve demand planning management, streamline logistics, and boost revenue generation. At SoldThrough, Oscar keeps expanding his experience as Manager of demand planning and warehouse operations.

In his free time, Oscar enjoys training for marathons, going to the gym, reading books, and spending time with friends and family. You can reach him at

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Lauryn Newman

Senior Associate, Operations

Lauryn brings a strong background in warehouse and distribution management to her role. Prior to joining SoldThrough she excelled in leading operations teams to achieve efficiency and excellence. 


With SoldThrough, Lauryn is committed to enhancing her skills in streamlining logistics, optimizing inventory control, and implementing effective process improvements. 


Outside of work, Lauryn loves to travel, attend concerts, workout classes, and enjoys spending time with friends. She can be reached at

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Sami Kieffer

Assistant E-Commerce Merchant

Sami has extensive experience working with apparel retail start-ups. She holds a Bachelor of Science Degree in Textiles and Apparel from the University of Texas at Austin. Sami’s key areas of expertise are in E-Commerce, Merchandising, Buying, Inventory Management, and Data Analytics.


During her free time Sami enjoys traveling, hiking, playing pickle-ball and exploring the expansive Austin food scene. If you would like to contact Sami, please get in touch with her at


Winnie Huang

Associate, Business Analyst

Winnie has a background in Accounting and Data Analysis. She holds a Master's Degree in Business Analytics from Southern Methodist University, further enhancing her expertise. Winnie's main focus lies in demand planning, accounting functions, and operations, all aimed at streamlining business efficiency.

During her free time, Winnie enjoys staying active by running, hiking, and spending quality time with her family. If you'd like to contact Winnie, please get in touch with her at

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