About Us
Our Story
Founded in 2022, SoldThrough was created to solve a major challenge in modern retail: how to help international brands break into the U.S. market quickly, efficiently, and at scale; without the usual friction and cost.
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Our founder, Dan Cate, spent more than a decade inside major U.S. retailers, leading digital transformation and global purchasing strategies. Along the way, he saw firsthand how difficult it is for even the best brands overseas to get their products onto American e-commerce platforms. The process was too slow, too complex, and too risky, especially in a market that rewards speed and variety.
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That insight sparked the creation of SoldThrough.
What We Do
We are your turnkey solutions partner. We connect global brands with American retailers through an end-to-end solution that handles everything from logistics to marketplace readiness. Our model gives international brands a faster path to launch and gives U.S. retailers an easy way to expand their catalogs with new, high-demand products.
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We focus on three key areas:
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Physical Infrastructure: Warehousing, fulfillment, and delivery logistics, fully built.
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Digital Infrastructure: Marketplace integration and retail connectivity.
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Managed Services: Our team of retail experts will analyze your business to fuel exponential growth.
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We act as the behind-the-scenes engine powering cross-border retail success.
How We’re Different
In a retail market increasingly shaped by recession pressures and shifting consumer expectations, both brands and retailers need smarter solutions.
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SoldThrough provides:
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Speed to Market: We get brands live faster with our pre-established API and EDI integrations.
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Reduced Risk: No need for retailers to hold untested inventory.
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Complete Execution: We handle the full commerce journey, so brands can focus on their product.
