Results
Mint Velvet’s U.S. retail debut exceeded expectations
What began as a marketplace partnership has grown into a full-channel U.S. operation:
Launched within 90 days.
in Nordstrom and Macy’s.
generated in month one.
enabled by real-time
performance tracking.
Aided by CSM expert guidance.
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The Challenge
No U.S. based warehouse or fulfi llment operations.
No U.S. entity, preventing direct integration with retailer systems.
A short window to capitalize on active retailer interest.
Founded in London and known for its colorful cashmere and playful design sensibility, Chinti & Parker had already built a devoted following across the UK and Europe. The next step in the brand’s global growth? U.S. expansion.
The brand was eager to expand into the U.S. and had ambitions to connect with major retailers like Nordstrom and Macy’s, but they didn’t know where to start.
The Solution
The Solution
Chinti & Parker partnered with SoldThrough in June 2024 with an initial focus on launching in the U.S. marketplace ecosystem. Within three months, the brand was live on Nordstrom and Macy’s for the Fall season, a fast, efficient entry powered by SoldThrough’s turnkey infrastructure and retail relationships.
What began as a marketplace launch quickly evolved into a deeper partnership. In Spring 2025, SoldThrough helped facilitate Chinti & Parker’s expansion into Bloomingdale’s, leveraging their network and onboarding expertise to place the brand in yet another top-tier retail environment.
With strong momentum from their U.S. retail expansion and growing DTC sales, overseas fulfillment had become unsustainable.
Client
Chinti & Parker
Duration
Launched in U.S. retail Fall 2024; DTC added Spring 2025
Solution
What began as a marketplace partnership has grown into a full-channel U.S. operation:
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"SoldThrough made our US market launch swift and seamless, connecting us with key partners, guiding our pricing strategy, and supporting every step of the way with a hands-on, knowledgeable approach. "
RACHAEL WOOD BOYD
FOUNDER & CEO
