Results
Mint Velvet’s U.S. retail debut exceeded expectations
55+ seasoned professionals across retail, technology, and logistics — all focused on making your brand succeed in the U.S. market.
Live in 4 Weeks
on top-tier retail partners.
generated in month one.
enabled by real-time
performance tracking.
Aided by CSM expert guidance.
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The Challenge
No U.S. based warehouse or fulfi llment operations.
No U.S. entity, preventing direct integration with retailer systems.
A short window to capitalize on active retailer interest.
Known for its signature relaxed glamour aesthetic, Mint Velvet is a UK-based fashion brand celebrated for blending timeless elegance with everyday wearability. With a loyal following across the UK and a reputation for quality craftsmanship, the brand was ready to take its next step: expansion into the U.S. market.
With inbound interest from premium U.S. retailers like Bloomingdale’s and Nordstrom, the opportunity was clear — but like many international brands, Mint Velvet needed the right operational infrastructure to move quickly and efficiently.
The Solution
Expanding into a new retail channel, especially in a market as complex as the U.S., is no small feat. From establishing procurement relationships and managing legal onboarding to setting up ERP systems, EDI integrations, assortment planning, and inventory alignment, the process can typically take 6 to 12 months. Each retailer has unique requirements for data, imagery, shipping SLAs, returns management, and invoicing, making the launch process both time and resource intensive.
SoldThrough delivered a turnkey solution that combined physical infrastructure, digital connectivity, and ongoing managed services. It allowed Mint Velvet to launch quickly and focus on what they do best: designing beautiful collections.
Client
Mint Velvet
Duration
4 Weeks
Solution
55+ seasoned professionals across retail, technology, and logistics — all focused on making your brand succeed in the U.S. market.
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"SoldThrough helped Mint Velvet launch in the U.S. across two major retailers—all within just four weeks from confirmation of partnership. Having the SoldThrough team based in the U.S. was invaluable. Their expert local knowledge aided range planning & helped us quickly navigate everything from integration to logistics to get products live. Their team managed everything with professionalism and speed. It truly was a smooth and efficient process from start to finish."
LAURA BOYD
TRADING DIRECTOR
